An archive (selection) of my work as a Conceptual Creative/Art Director/Designer to date.
Bloomsbury Football 'No Backseats' ⸻ Social Campaign
Showcasing the stories of three girls supported by the charity; Aniera, Lola, and Alexia.
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Spotify 'Find Your Feels' ⸻ Social, Films, Campaign
We let the people and the music do the talking.
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Let Black Girls Be Girls ⸻ 360 Integrated Campaign
an independent first-of-its-kind social impact campaign that raises awareness on Adultification Bias and its impact on Black Girls in Britain. In partnership with BUILDHOLLYWOOD, Getty Images and BBC Kids Collection.
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Deloitte 'MWC' ⸻ Experiential (Phygital Activation)
Created the identity that was used and displayed at the Deloitte Booth for 2023 MWC in Barcelona.
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National Geographic '26 Visions' ⸻ Social Campaign
This campaign was to raise awareness amongst 18-35-year-olds of Nat Geo and increase its association around the subject of Climate Change.
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East London Ladies FC 'The New Gaffer' ⸻ Documentary, Social Campaign
Celebrating a decade of grassroots football at East London Ladies FC.
Full case study on MOLO ➚
COP26 'Futures We Want' Reports ⸻ Art Direction, Design
Telling a compelling net-zero story at COP26 for a government department... or something like that.
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Rethink Mental Illness 'From Psychosis To...' ⸻ OOH Campaign & Digital
To celebrate Rethink Mental Illness 50th anniversary, we worked on a campaign to address and change the perceptions of psychosis in young people. The current beliefs is that once you’ve had a psychotic episode, your life is over.
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Bloomsbury Football 'A Seat At The Table' ⸻ Social Campaign
Celebrating the female coaches who are inspiring inclusion, on & off the pitch.
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Wall Street Journal 'Opinion' ⸻ Social Playbook
Creating the flexible style guide for WSJ Opinion Instagram in 2022.
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FIFA WWC23' 'Momentum On' ⸻ Photoseries, Event & Brand Partnerships
Creating a movement, photoseries and exhibition showcasing the joy, excitement and anticipation that football fans have about the 2023 Women’s World Cup.
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Stefflon Don 'V-IV' Launch ⸻ Experiential
Conceptualise and created a series of assets, both physical and digital that was used for the musicians record label launch event in 2018.
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The Sweet Dealers ⸻ Launch Content, Art Direction
In 2020, we produced a series of exciting animated social content for launch.
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Interludee LDN ⸻ Branding, Creative Direction
From 2019 - 2020 in collaboration with Pink Lemonaide we acted as brand guardians for this SE London bar.
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BMM Cosmetics ⸻ Art Direction, Design
In 2019 I consulted and developed the packaging design for BMM Cosmetics.
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ACNE Curious ⸻ Rebrand | Branding & Identity
Rebranding the internal newsletter 'ACNE Curious' with a bit more of a 'hip' look and feel.
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