Role | Concept, Art Director

I was briefed to conceptualise and create a series of assets, both physical and digital that could be used for the musicians record label launch event in 2018. The event was held in anticipation of her album which was to launch a few months after. So we created an ICE SCULPTURE, bespoke film, snapchat filter, photo booth and print for the event.

The Result.

From using the Snapchat filter we was able to capture the attention of not just the attendees at the party, but Stefflon Don fans in anticipation of her forthcoming projects:

The Data: 435 Swipes, 180 uses at the venue, 64.4k views in total and 41.4% usage in the area.