JetBrains x TEDAI ‘Off Stage’
JetBrains heads to TEDAI with Off Stage, a thought-leadership series spotlighting leading voices in AI and coding. The series explores the people behind the innovation, offering open dialogue that uncovers how today’s top minds think, build, and shape the future of technology. Episode 1 here.
Coolr | Social
Spotify ‘Find Your Feels’
Spotify’s “Find Your Feels” invited Gen-Z to express themselves through music. Five short films featured talent discussing three songs that shaped them, with 246 assets shared on-platform and socials, driving 91K new monthly listeners and +38% brand love among 18–24-year-olds. View the films here.
ACNE | Social
Nat Geo ‘26 Visions’
To raise awareness of Nat Geo among 18–35-year-olds, I created #26Visions, inviting 26 young change-makers to share their vision for 2050. The campaign reached 2.6M people and achieved a 9.18% engagement rate—30% above benchmark. Read more here.
ACNE | Social
ReThink Mental Illness ‘From Psychosis To…’
To mark Rethink Mental Illness’s 50th anniversary, we created a campaign challenging misconceptions around psychosis in young people, showing that early support can change outcomes. Working with Rethink and people with lived experience, we aimed to shift stigma and understanding. Read more here.
ACNE | OOH, Social & Digital
NHS Blood & Plasma ‘My Type’
To drive sign-ups for Deloitte’s NHS-sponsored blood awareness event, we drew inspiration from dating apps, using playful, flirty language to create the My Type poster activation. The two-day event generated strong employee engagement and high participation. See more here.
Deloitte Digital | Awareness
WSJ ‘Social Playbook’
I developed a flexible Instagram style guide for WSJ Opinion (@wsjopinion), setting the visual strategy, design system, and guidelines for tweets, memes, and accessible, scroll-stopping social content. Read more here.
ACNE | Social
Dirrty Store SS19 Launch
Designed and delivered a seamless, ‘dirrty’-styled launch experience for Dirrty’s SS19 collection, translating the brand’s clean, modern “Global Female Brand” identity into a live event. Assets included step-and-repeat, menus, branded vinyls, motion graphics, and on-the-day print collateral for guests.
Luxe Moments | Experiential
Stefflon Don | V-IV Launch Event
Supported the development and curation of physical and digital assets for a 2018 musician’s record label launch, including an ice sculpture, bespoke film, Snapchat filter, photo booth, and printed materials.
Luxe Moments | Experiential