Role | Concept & Art Direction, Casting

This campaign was to raise awareness amongst 18-35-year-olds of Nat Geo and increase its association around the subject of Climate Change.

So, I came up with #26Visions, inviting 26 young people and change-makers to tell us and the Nat Geo audience their vision for 2050.

It reached 2.6 million of this target audience, featuring remarkable influencers in the climate change space. Nearly a quarter of a million of our target audience engaged with the campaign (238K), smashing the benchmark of 7% by achieving an overall engagement rate of 9.18%. Our results are an increase of 30% over National Geographic’s own engagement benchmark.