Role: Conceptual Thinking, Visual Identity, and Visual Design

Created the identity that was used and displayed at the Deloitte Booth for 2023 MWC in Barcelona.

The idea was to create a fluid ribbon that connects between Deloitte, it’s clients and the experiences we created at Deloitte Digital. The identity was then projected in the phygital booth and also then became an interactive experience.

As part of the experience, we then created a ribbon generator to help us animate elements of the identity for people to create their own unique ribbon based on their conference pass code. They could then modify the ribbon on the 2x3m LED screen and when happy upload it to the LED screen canopy that resembled our digital tree. They were metaphorically contributing to the 'ecosystem' of ideas, actions, solutions that Deloitte was at the heart of.