Spotify ‘Find Your Feels’ ⸻ Social Campaign | Live from Jul ⸺ Sep 2021
Role: Creative, Art Director & Lead Designer
Agency: ACNE | Output: Social (Organic + Paid), Influencer and Digital
Spotify’s “Find Your Feels” encourages Gen-Z to express themselves through their music choices.
In five short films, each of our talent talked about three songs that have shaped them, we let the people and the music do the talking.
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Spotify launched a digital influencer campaign by ACNE London encouraging Gen Z to express themselves through their music choices.
We teamed up with a range of role models to tell their stories and reveal the songs that have played a key part in their lives. The audio interviews and social media content will run across influencers' and Spotify's social media accounts, as well as on TikTok and YouTube.
Director: Louis Bryant, Pavillon Works
The Stills
Shaq, Kenny, Lucy, Jamie & Callum.
The KVs
246 assets created. On in-platform + across socials. Resulting in an estimated 91k incremental monthly active listeners and increased brand love by +38% within 18-24 year olds.
