NHS Blood & Plasma Donation ⸻ ‘My Type’ | Live from Sept 2023
Role | Art Direction, Design and Concept Development
Team | Eboni Lamine (Copywriter), Katherine Roseby (CD)
Output | Posters, Email & Internal Communication
To encourage Deloitter’s to sign up to the event to learn more about their blood types, we took influence from dating apps and the style of flirty language, to then create the ‘My Type’ poster activation.
This was a two-day event that resulted in many sign-ups and employee engagement, which even inspired an honorary line: ‘after work pints’.
Deloitte sponsored NHS event.