Role | Concept Development, Art Direction and Design

Team | Eboni Lamine (Copywriter), Katherine Roseby (CD)

Output | Posters, Email & Internal Communication

To encourage Deloitter’s to sign up to the event to learn more about their blood types, we took influence from dating apps and the style of flirty language we’ve all probably used at some point, to then create the ‘My Type’ poster activation.

This was a two-day event that resulted in many sign-ups and employee engagement, which even inspired an honorary line: ‘after work pints’.

Deloitte sponsored NHS event.