Let Black Girls Be Girls | Live from August 2024
Role | Creator/Creative Director, alongside Eboni Lamine.
Team | Full credits on letblackgirls.com/thanks
An independent first-of-its-kind 360 social impact campaign in partnership with Getty Images, BUILDHOLLYWOOD and BBC, raising awareness on Adultification Bias.
The Billboards
In partnership with BUILDHOLLYWOOD creative street specialists, featuring *234+ billboards in London, Birmingham, Manchester and Bristol, pulling out language and attitudes that contribute towards Adultification Bias. Photographed by Aicha Thomas and Jade Reynolds-Hemmings. *(update: the billboard run was extended past the initial two-week phase and incoporated the additional locations of Glasgow, Sheffield and Liverpool)
#LetBlackGirls In The Wild | Vox Pop Series
I hit the streets to speak to the people. Discussing the messaging, their thoughts and feelings, along with some of their own experiences and awareness of Adultification Bias and its impact on Black girls.
View the rest of the content on our Instagram page here.
Growing Pains | The Webseries
As part of our campaign roll-out, it was important for us to also capture the perspective of women that have experienced Adultification Bias and how they're past experiences now manifests in their everyday lives.
Our series "Growing Pains" is a play on the term that speaks to growth that young kids go through that’s usually described as harmless. For us we’re subverting the concept to speak to the expedited growth and adolescence that Black girls experience, that can be in fact painful, confusing and harmful when they are subject to Adultification Bias. Photography by Jade Keshia Gordon.
View the rest of the content on our Instagram page here or @letblackgirls on TikTok + Youtube.
Black Girls In Britain | Visual Toolkit
Black Girls in Britain is a first-of-its-kind visual toolkit guideline created in partnership with Getty Images (researched and developed by them) to help media, agencies and brands to choose and create visuals that accurately represent Black British identities such as ethnicity, religion, region, body types and age. Check out the toolkit here + more on the toolkit insights here.
📷 949042082, Flashpop
#LBGBG | Getty Create Event
Invited photographers will learn from Getty Images’ award‑winning creative experts, hone their skills and distinctive photographic styles and create high‑quality, premium creative content for their portfolios and to be available for licensing via the BBC Kids Collection on gettyimages.com. Learn more about the programme here.
#LBGBG | BBC Kids Collection
A cultural archive and photographers programme seed funded by the BBC | By searching #BlackGirls on gettyimages.com and istock.com, the updated BBC Kids Collection will offer advertising agencies and media outlets a broader selection of imagery of Black girls, enabling the development of a positive visual narrative.
📷 1824082287, Klaus Vedfelt
