Bloomsbury Football x IWD25’ ⸻ “No Backseats” | Live from March 2025
Role | Creative Direction: Concept Development, Scriptwriting, and Directing
Team | Martha Omasoro (Writer + Director), Jade Keshia Gordon (Campaign Photography), James Handley (DOP), Lolly Michaels (Editor)
To kick off International Women’s Day 2025, Bloomsbury Football briefed us to create a hero film and, by extension, a social campaign that encapsulates their 50/50 girls strategy to launch throughout the month of March. We created ‘No Backseats’, which showcases the stories of three players who are supported by the charity: Aneria, Lola and Alexia.
The objectives of this campaign was to increase Bloomsbury Football’s visibility in the earned media space and allow them to demonstrate the impact they are making for youth across London.
Media mentions: BBC London, Soccerex, London World, Your World, Verge and London Daily
The Hero Film
Build off ‘ASATT’, this 30-second film explains what we mean by ‘No Backseats’ to set the tone.
The Talent Films
Introducing Aneria, Lola and Alexia.
The Talent Photography
The main campaign photography by Jade Keshia Gordon.
Testimonial
“Bloomsbury Football worked with MOLO for the second year in a row for our International Women's Day campaign. Martha and Jade really understood our vision with this concept, and executed the brief on a tight deadline. The team worked really well with the young people in our community and the result was three stories told in a visually powerful way. Thank you MOLO!” ⸻ Bloomsbury Football