Role | Creative Direction: Concept Development, Scriptwriting, Art Direction, and Film Directing

Team | Martha Omasoro (Writer + Director), Jade Keshia Gordon (Photographer), James Handley (DOP), Lolly Michaels (Editor)

To kick off International Women’s Day 2025, Bloomsbury Football briefed us to create a hero ad and, by extension a social campaign that encapsulates their 50/50 girls strategy to launch throughout the month of March. We created ‘No Backseats’, which showcases the stories of three players who are supported by the charity: Aneria, Lola and Alexia.

Media mentions: BBC London, Soccerex, London World, Your London, Verge and London Daily