Bloomsbury Football x IWD24’ ⸻ “A Seat At The Table” | Live from March 2024
Role | Creative Direction: Concept Development, Copywriting, Art Direction and Film Directing
Team | Jade Keshia Gordon (Photographer), Charlie Firth (Videographer + Editor), Eboni Lamine (ACD/Copy), Miriam Omasoro (Assistant Videographer), Eva Katherine (Assistant Photographer)
Bloomsbury Team | Isabelle Chauzy (Marketing Manager) and Andrew Cowburn (Marketing Executive) + Coaches: Beth Freeman, Sasha Lewin and Morgan Briggs.
4 films. 15 photos. 3 stories. Directed by me :) We explored inclusivity and representation in football; in particular the need for more female coaches.
Jade and I partnered with Bloomsbury Football to bring to life ‘A Seat At The Table’ a series that recognises and celebrates the female coaches within their community. The campaign premiered on Stylist for IWD, featured in Popsugar and SoccerX - and also co-signed/supported by COPA90.
Media mentions: COPA90, Stylist, Popsugar, SoccerX, Inside The Games + Bloomsbury Football
The Films
Introducing Sasha, Beth and Morgan. Over the course of March starting from IWD, we shared their stories in the hope of inspiring more girls & women to get into coaching.
The Photoseries
We captured our hero talent in their Bloomsbury Football jerseys showcasing their seats at the table.
The Hero Film
This is what ‘A Seat At The Table’ is about!
The Reactions
Here’s how the general public, press, media + women’s football community reacted to our campaign.
The final results totalled to 22.3k reach > 22.8k video plays > 29.3k impressions > 19h hr 56 mins of watch time + all through ORGANICCCC/earned media.
Testimonial
“It was great working with Jade and Martha to develop our campaign 'A Seat at the Table'. They were both fully engaged in the creative process and took the time to really understand Bloomsbury Football's brand, mission and what we wanted to achieve with this campaign.
Both were great at communicating throughout the project, and proactive in responding to and building around feedback. The final creative output was better than we ever could have imagined - Jade (you should book her 😉🙌🏾) worked with our coaches to make them feel comfortable and the resulting shots really reflect who they are as individuals. The overall creative is so effective. Thank you!” ⸻ Bloomsbury Football