BMM Cosmetics ⸻ Melanin Fantasy Palette | Live 2019
Role | Consulting, Art Director + Designer
Supporting BMM Cosmetics with creative design from planning to the official product launch. BMM Cosmetics chose me to design and develop the brand's first product and print collateral. I supported them, from the development of the packaging concept to the arrangement of the eyeshadow pigments within the palette.
Addressing the need for continuity
As BMM Cosmetics' main audience is on Instagram and Snapchat, the director highly stressed the importance of creating individuality in the product, from its usual promotional appearance to its own as a start-up brand within the billion-dollar cosmetics industry.
My task was to not only produce an effective design that captures the ideation of the palette and its brand message itself – but also to create the first product that will separate the brand from appearing as a temporary Instagram business to a staple cosmetics brand offering pigment solutions to women of colour worldwide.
What steps I took in producing the design
Our first approach was to identify the need for the brand's palette. As BMM in BMM Cosmetics stands for Brown Melanin Makeup, I discussed with the director who their target market was and what problem they were hoping to solve with this product launch.
The issue was simple = a highly pigmented eyeshadow palette that will not washout but blend effectively on WOC skin tones.
After defining the problem, we had a brainstorming session in which we selected colour themes to implement in the palette design and other collateral and typography to evoke emotion in consumers and a sense of belonging.
The outcome of our collaboration
All-in-all, I assisted BMM Cosmetics with the following: (1) main palette pattern design, (2) created visual mock-ups of the products, (3) confirming the shades and layout of the pigments, (4) confirming the sizing of the palette and it’s specs, (5) delivered print-ready illustrator deliverables (inc. the colour codes, typography and iconography used), (6) designed and printed the product thank you cards and packaging stickers.
The Melanin Fantasy Eyeshadow palette launched on Sunday, November 10, 2019, and is now retailing for £20/$25.84. Many makeup enthusiasts are using the product and reviewing it on social media platforms.