Welcome to my book! Hope you likey what you see 😇 ⸺ A selection of my work as a Conceptual Creative, Art Director + Gaffer @ MOLO ⚽
Bloomsbury Football 'No Backseats' ⸻ Social Campaign
Showcasing the stories of three girls supported by the charity; Aniera, Lola, and Alexia.
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Spotify 'Find Your Feels' ⸻ Social, Films, Campaign
We let the people and the music do the talking.
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Let Black Girls Be Girls ⸻ 360 Integrated Campaign
a first-of-its-kind social impact campaign that raises awareness on Adultification Bias and its impact on Black Girls in Britain. In partnership with BUILDHOLLYWOOD, Getty Images and BBC Kids Collection.
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NHS 'My Type' ⸻ Awareness Campaign
This brief was how do you encourage Deloitte employees to sign up to donate blood but the real brief was how do you get B.D.E past Deloitte brand police and a dozen stakeholders. #Blessed
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Deloitte 'MWC' ⸻ Experiential (Phygital Activation)
Created the identity that was used and displayed at the Deloitte Booth for 2023 MWC in Barcelona.
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East London Ladies FC 'The New Gaffer' ⸻ Documentary, Social Campaign
Celebrating a decade of grassroots football at East London Ladies FC.
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National Geographic '26 Visions' ⸻ Social Campaign
This campaign was to raise awareness amongst 18-35-year-olds of Nat Geo and increase its association around the subject of Climate Change.
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COP26 'Futures We Want' Reports ⸻ Art Direction, Design
Telling a compelling net-zero story at COP26 for a government department... or something like that.
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Bloomsbury Football 'A Seat At The Table' ⸻ Social Campaign
Celebrating the female coaches who are inspiring inclusion, on & off the pitch.
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Rethink Mental Illness 'From Psychosis To...' ⸻ OOH Campaign & Digital
To celebrate Rethink Mental Illness 50th anniversary, we worked on a campaign to address and change the perceptions of psychosis in young people. The current beliefs is that once you’ve had a psychotic episode, your life is over.
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Wall Street Journal 'Opinion' ⸻ Social Playbook
Creating the flexible style guide for WSJ Opinion Instagram in 2022.
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FIFA WWC23' 'Momentum On' ⸻ Photoseries, Event & Brand Partnerships
Creating a movement, photoseries and exhibition showcasing the joy, excitement and anticipation that football fans have about the 2023 Women’s World Cup.
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Appleton Estate Rum UK 'Momentum On' ⸻ Product Placement
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Stefflon Don 'V-IV' Launch ⸻ Experiential
Conceptualise and created a series of assets, both physical and digital that was used for the musicians record label launch event in 2018.
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Beats By Dre 'Momentum On' ⸻ Product Placement
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The Sweet Dealers ⸻ Launch Content, Art Direction
In 2020, we produced a series of exciting animated social content for launch.
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Vanessence ⸻ Creative Direction
What happens when you refresh a brand in 2 weeks in 2020.
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Progress Is Addictive ⸻ Branding, Design
Many moons ago I freelanced as an art director/brand designer for independent businesses, startups and creators. Take a look at one of these projects here.
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BMM Cosmetics ⸻ Art Direction, Design
In 2019 I developed the packaging design for BMM Cosmetics.
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M&C Saatchi x O2 'Bublsgram' ⸻ Digital Activation
Bublsgram, a new style outside of the guidelines that pushes this mascot to appear as a real GenZer across comms.
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Baby On Trend ⸻ UX Design, Web Development
In 2018 this infant clothing brand has a digital makeover.
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Interludee LDN ⸻ Branding, Creative Direction
From 2019 - 2020 in collaboration with Pink Lemonaide we acted as brand guardians for this SE London bar.
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Jennie Jenkins Beauty ⸻ Creative Direction & Web Development
I worked with Jennie Jenkins in developing the visual style for her beauty brand.
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Oh Yours Beauty ⸻ Art Direction, Content Producer
Oh Yours Beauty came to us in 2020, for assistance on taking the lead in producing the content and new photography needed for their new product launch.
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Musta Talent Management ⸻ Web Development
In 2018 I created the Musta Talent Management website, fully optimised for conversion and client retention.
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ACNE Curious The Rebrand ⸻ Art Direction, Design
Okay… So I did a thing. I went rogue and led a team in rebranding the ACNE internal newsletter :)
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