A Creative & Art Director based in London, with a Design background specialising in conceptual storytelling across campaigns, social content, visual identity, and experiential marketing. (email: hey@momasoro.com)
Spotify 'Find Your Feels' ⸻ Social Campaign
Spotify’s “Find Your Feels” encourages Gen-Z to express themselves through their music choices. In five short films, each of our talent talked about three songs that have shaped them.
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NHS 'My Type' Blood & Plasma Donation | Awareness Campaign
To encourage Deloitter’s to sign up to the event to learn more about their blood types, we took influence from dating apps and the style of flirty language, to then create the ‘My Type’ poster activation.
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Deloitte 'MWC' ⸻ Experiential (Phygital Activation)
Created the identity that was used and displayed at the Deloitte Booth for 2023 MWC in Barcelona.
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Bloomsbury Football 'No Backseats' ⸻ Earned Media, Social Campaign
‘No Backseats’ campaign officially launched ahead of International Women’s Day on Monday 3rd March with a powerful video that showcases the stories of three girls supported by Bloomsbury Football.
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Let Black Girls Be Girls ⸻ 360 Integrated Campaign
🤎 an independent first-of-its-kind social impact campaign that raises awareness on Adultification Bias and its impact on Black Girls in Britain. In partnership with BUILDHOLLYWOOD, Getty Images and BBC Kids Collection.
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National Geographic '26 Visions' ⸻ Social Campaign
This campaign was to raise awareness amongst 18-35-year-olds of Nat Geo and increase its association around the subject of Climate Change.
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Rethink Mental Illness 'From Psychosis To...' ⸻ OOH Campaign & Digital
To celebrate Rethink Mental Illness 50th anniversary, we worked on a campaign to address and change the perceptions of psychosis in young people. The current beliefs is that once you’ve had a psychotic episode, your life is over.
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Stefflon Don 'V-IV' Launch ⸻ Experiential
Conceptualise and created a series of assets, both physical and digital that was used for the musicians record label launch event.
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Bloomsbury Football 'A Seat At The Table' ⸻ Social Campaign
We partnered with Bloomsbury Football to bring to life ‘A Seat At The Table’ a series that recognises and celebrates the female coaches within their community.
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East London Ladies FC 'The New Gaffer' ⸻ Documentary, Social Campaign
When a story like this falls into your lap, you’ve just got to tell it! Celebrating a decade of grassroots football at East London Ladies FC.
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COP26 ⸺ Futures We Want | Reports
Telling a compelling Net-Zero story at COP26 for a Government department. Distilling a broad range of perspectives into 6 vision documents - all housed under one singular look & feel and organising idea: Futures We Want.
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