Welcome to the graveyard ⸻ where some of the best ideas die.
#001 ⸻ Ventry, A BS without the BS | Death: March - April 2023
Role | Concept, Creative, Art Direction and Design
Team: Martha Omasoro (Creative + Art Director), James Ranson (CD), John Crowther (CSO)
Proposed branding for The Building Society of The Future “Ventry”. A sub-brand for Coventry Building Society. The brief: Reinvent the building society by transparently returning shared power and profits to its members. It is direct, refreshing and irreverent – cutting through traditional building society branding to reach a new audience.
Ventry’s visual identity is grounded in community. The use of a grid system of imagery with a heavy focus on people helps us to showcase our members. Colour choices are simple and bold, tailored for a younger world.
One brand. Two styles. Enjoy!
Testimonial
“Her work has been of very high quality and that’s been recognised – for example her work on Coventry BS which was produced very quickly and to a very high standard. When it was presented to the client I think they were genuinely surprised in how far we’d taken the look and feels – and I think her work was super helpful in reframing their perception of Deloitte.
I’ve had several members of that engagement team (and other people who’ve seen the work) come back to me and ask if they can have some input from whoever did that work.” ⸻ John Crowther - CSO, ACNE