Role | Creative + Lead Designer

An oldie, but goldie. During my time on the M&C Saatchi Open House program, I participated in the Pitch task in December 2020 to create a new offer/marketing plan for the O2 network to capture Gen-Z in Q4 of the year - that would also bring to life the new character Bubl for this audience. Collaborating with other individuals to strategise, ideate, and develop our marketing plan to attract Gen-Z. My role was to lead the design and conceptualise ways to attract Gen-Z with OOH advertising, social media and brand activation.

In response, I created a prototype instagram account that will feature Bubl (O2’s new character) and further expanded on using this character as the point of contact for Gen-Z’s marketing, offers and influence.